THE SIMPLE GUIDE TO KOREA

Discover Korea.
Without the guesswork.

Practical, honest guides to the places, food, culture and everyday details that make Korea easier to understand.

SEOUL·FOOD·CULTURE·DAILY LIFE
SEOUL, SOUTH KOREAStart here.

START HERE

Good to know
before you go.

No complicated travel jargon.
Just the useful stuff.

SEOUL01
SEOUL · FIRST TRIP

7 Things First-Time Visitors Should Know About Seoul

The little details that make your first days in Seoul much easier.

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TRANSPORT
GETTING AROUND

How to Use the Seoul Subway

Cards, transfers, fares and what the signs mean.

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DAILY LIFE
DAILY LIFE

Korean Convenience Stores, Explained

What to buy, how to pay and what you can do there.

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KOREA, PLAINLY

“The best trips happen
when you know the little things.”

We turn confusing everyday details into simple guides — so you can spend less time figuring Korea out and more time enjoying it.

LATEST GUIDES

Useful things
worth knowing.

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FOLLOW ALONG

Korea, beyond
the screen.

More places, food finds and quick tips on social.